Why Rebrand To Omega Solar +Batteries In This Competitive Industry?
We all know the Solar industry is incredibly competitive with a reputation of sometimes being the a bit like the old wild west. Solar businesses come and go, and often it is the home owner or business client left with a faulty solar power system and no-one to contact. Which is why it was a major decision for us here at Omega Solar + Batteries to go through the rebranding process from Gold Coast Energy to Omega Solar.
Our journey began in 2008 when our Director and Chief Technical Officer became an Accredited CEC Solar Installer. Having grown up and trained on the Gold Coast Greg was committed to serving and giving back to the local area and Gold Coast Energy was born. With a consistently high standard of work, it wasn’t long before Gold Coast Energy became Accredited Master Electricians.
We began our Brisbane Commercial Solar Installations with a massive first project of 100kW in 2011 with Solar Battery Stand-Alone Accreditation soon to follow. While our core business was and still is Gold Coast Solar Energy Installation, we were often being mistaken as an energy provider.
With a record amount of new solar capacity fitted to Australia’s households and businesses in the first three months of 2019, our service area has also grown. So, with the ongoing confusion over our service offering and our ever increasing service area, the decision to look at a name change was born.
Omega Solar + Batteries now install Solar power in the Northern Rivers region in New South Wales (although we were already working in that area through our sister company Nickel Energy), as well as the Gold Coast Region. We have also expanded into Brisbane Solar power installs.
With the increase of 46% on solar panel installs in Australia against the same period last year, according to the consultancy Green Energy Markets, our business has grown. In fact it’s calculated that Australians will save $600 million on their power bills over the next decade, thanks to solar installations. Being a part of this growth and the confusion over the word “energy” in our name was the final push to take the risk of to go through the rebranding process.
What excites us as a premier local solar company is the solar industry is bringing benefits in other areas, generating new jobs in the renewable energy sector. With an installed photovoltaic capacity of 12,959 MW as of June 2019, Australia ranks among the world’s top ten solar countries by capacity which is an incredible nod to sustainability with Australian solar.
Feed-in tariffs and renewable energy targets have largely been responsible for the rapid increase in Australia’s solar capacity and we are proud to be part of this.
Ready for the next step?
If you’re ready to join the “We Care” solar family, Find us in Social Media, Places Online, Local Citation Online or Contact us today and have a chat with our team! We’re always on-hand to answer any questions you might have or book a site inspection for your property.